Brand Revamp and SEO Optimization
This client had been with our agency for years having only minor upgrades. We decided to revamp the design and content to elevate user experience and SEO.
I started by reordering the structure of the page to ensure the most important information was at the top, like a video testimonial, a call out to their extensive before and after section, and a CTA.
Updated Imagery
All patients in the client’s before and after gallery were unclothed, so I couldn’t use them on the main pages based on Google’s guidelines. Instead of continuing to use standard stock imagery, I generated new images using multiple AI tools to create beautiful, topic-focused, on-brand models.
Logo
The client’s logo was dated and pixelated. I illustrated a new butterfly, updated to the new font, and ensured the new logo was clear at every resolution.
Final Results
The new site focuses on the practice’s strengths, leaning heavily on patient testimonials. The updates to the design maintain the client's brand while leveling up the aesthetic. With more CTA headings and added buttons, we saw increased traffic and a bump in SEO score. We expect this client to see an increase in organic visits that turn into conversions over the coming months. The client loved the upgrades, and he’ll love increased traffic even more.