Morgan
marketing agent's portfolio
Morgan Buchholz 2026
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Dossier · Capabilities

Strengths

Three things that define how I work — and why it works.

01

Making Complex Ideas Clear and Engaging

Whether it's healthcare, tech, or brand messaging, I turn complicated topics into content people actually want to read.

02

Seeing the Big Picture

With experience in both copywriting and design, I see the big picture and make sure messaging and visuals work together to tell a stronger story.

03

Collaboration and On-time Delivery

I've worked cross-functionally with strategists, marketers, and leadership teams to turn ideas into polished, on-brand content that meets real business goals.

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Agent Dossier

MORGAN B.

Writer · Designer · Marketer

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Dossier · Design

Blueprints

End-to-end brand and web design projects — from initial concept through final production.

Case StudyTarrant Plastic Surgery
Brand · Web · Logo
Tarrant Plastic Surgery website design mockup

Tarrant Plastic Surgery

The Highlights

Our goal was to position the practice at the top of the plastic surgery market in the Dallas–Fort Worth area.

We decided to complete a brand overhaul including design and content. To rank in such a large market, our client's site needed to be polished, trustworthy, and unmistakably premium.

Measured Results

+10.6%

Organic Calls

+8.1%

Form Submissions

Q1 to Q2 growth in organic patient inquiries following the rebrand and site launch.

Brand RedesignLogo DesignUI/UX DesignResponsive WebHealthcareVisual IdentityMobile-FirstEnd-to-End Build

Logo Redesign

The old logo used a generic clip-art butterfly. I replaced it with a custom, hand-crafted butterfly icon paired with a refined serif wordmark. Same core symbol, completely reimagined.

Before

Old Tarrant logo

After

New Tarrant logo

Reimagined Graphics

Playing with the butterfly motif from the logo, I created a new graphic to use behind images, creating a signature visual element for the new site.

Butterfly hero graphic

The Old Site

Here you can see the old site had an outdated layout, mismatched typography, and no clear visual hierarchy. This was not reflecting the quality of care the practice was known for.

Old site homepage
Old site interior pages

The Challenge

The practice had built a strong clinical reputation but its digital presence didn't reflect it. The old logo and website lacked the authority and refinement expected of a top-tier cosmetic surgery brand. A rebrand had to honor the surgeon's credibility while elevating the visual language to match the quality of care.

The Approach

I refined their blue and white color scheme, modernizing the palette to convey confidence, precision, and approachability without feeling cold. The butterfly logo mark became the centerpiece of the site — a symbol of transformation that speaks directly to patients' plastic surgery journey. I worked with the client to structure the site in a way that built trust at every scroll. We led with social proof, then credentials, then procedures, followed by a clear call to action.

What I Delivered

  • Full brand identity redesign — logo, palette, typography, graphics
  • Custom butterfly logo
  • Trust-first UX architecture optimized for patient conversion
  • Visual hierarchy designed to highlight credentials and social proof

Brand Concept

Plastic surgery is, at its core, about transformation, and the butterfly captures that without saying a word. The navy and sky blue palette was chosen to signal authority and approachability in equal measure. Every design decision was made to make a prospective patient feel: this is the place.

Case StudyHarbor View Dental
Brand · Web · Copy
Harbor View Dental website design mockup

Harbor View Dental

The Highlights

An established dentist from Utah was opening a brand-new practice in Alaska and needed a website that would attract clients and help him rank in his new area.

Per the client's request, we leaned into the Alaskan aesthetic and created a brand that was bold, trustworthy, and unquestionably Alaskan.

Measured Results

3 yr

Early Renewal

2029

Contract Extended

An early three-year extension was closed, extending this account through September 2029. Harbor View has seen strong patient growth since launch, driven by a solid digital presence and active word-of-mouth referrals.

Brand IdentityUI/UX DesignResponsive WebMobile-FirstAI Image GenerationVisual StorytellingCopy + DesignEnd-to-End Build

Brand Palette

Forest
Kenai
Birch

I took inspiration from brands like North Face and REI to get into the outdoors mindset. I chose these colors because they were not overpowering and had a woodsy, inviting feel.

The Hero

The client asked for the northern lights somewhere on his site, and I thought — why not create a wow factor right when you open the page? I took a still image of the northern lights over a village and used AI to add motion to the sky, making it feel like a time-lapse of the aurora.

Logo Design

The logo needed to be simple while still maintaining an outdoorsy feel. Rather than opting for a symbol, I let the typography carry the style.

Harbor View Dental logo

Illustrations

The client specifically asked for Alaskan animals throughout his site. Rather than making the animals the focus, I sourced Shutterstock illustrations of bears, moose, and deer that allowed me to honor that request without pulling the user's attention away from the content.

Alaskan animal illustration

The Challenge

Launching a brand-new practice meant building credibility from scratch. The client needed a site that could compete with established offices while communicating warmth, community trust, and clinical expertise.

The Approach

I developed a visual identity rooted in Alaskan character while still reflecting the dentist's level of expertise. I used illustrations, colors, and imagery to make the site feel native to its geography and show potential clients that — while the dentist may be new in town — he loves and appreciates his new city. All lifestyle imagery was produced using AI generation, enabling high-quality, on-brand visuals without a photoshoot or stock imagery.

What I Delivered

  • Full brand identity including logo, palette, and typography
  • AI-generated imagery tailored to client demographics
  • A unique, eye-catching way to highlight calls to action

Brand Concept

The client wanted everything you think of when you hear Alaska — animals, the northern lights, an outdoorsy feel. Everything in this project was open to interpretation, from the logo to the colors. I found sketches of Alaskan landscapes and common local animals and wove them together to create an immersive layer throughout the site.

Case StudyDental Associates of New England
Brand · Web · Copy
Dental Associates of New England website mockup

Dental Associates of New England

The Highlights

Dental Associates of New England is a multi-specialty practice in Boston and Waltham, MA — and the official dental provider for both the Boston Celtics and the New England Patriots.

The goal was to build a site competitive enough for one of the toughest dental markets in the country, while making the practice's extraordinary credentials impossible to miss.

Key Features

4

Hero States

4

Live Counters

15+

Page Sections

Brand IdentityUI/UX DesignResponsive WebHealthcareSEO CopywritingPatient ConversionCopy + DesignEnd-to-End Build

Logo

The logo was created by the client's team. I vectorized it so it scales cleanly across every format — from the site favicon to large-format signage — without any loss of quality.

Dental Associates of New England logo

Brand Palette

#00A1AF
White

A restrained two-color palette — #00A1AF teal for trust and energy, white for clean breathing room. The simplicity keeps the site feeling clinical and premium without ever becoming cold.

AI-Generated Service Imagery

Custom AI Workflow

The featured services section required images that felt cohesive, premium, and specific to this practice — not the generic stock photography every other dental site uses.

I generated each service image using AI tools, writing detailed prompts tuned for the practice's aesthetic: soft teal lighting, clean clinical environments, and patients that reflect the Boston demographic. Every image was iterated and refined to fit the exact dimensions and visual weight of its section.

The result is a fully custom image library — consistent in tone and impossible to find on a stock site — built in a fraction of the time and cost of a traditional photo shoot.

Porcelain Veneers
Porcelain Veneers
Invisalign
Invisalign
Dental Implants
Dental Implants
Cosmetic Dentistry
Cosmetic Dentistry

Animated Stats Counter

When the stats section scrolls into view, the four numbers count up from zero using an ease-out curve. The large A watermark sits fixed behind them — the same design motif carried throughout the site. Turning raw stats into motion makes the practice's track record feel earned rather than listed.

Why We're a Top Pick for Patients

0+

Years of Serving Boston

0

Specialists in One Office

0.0

Star Patient Rating

0

Visit to Transform Your Smile

Site Walkthrough

A full scroll-through of the live site showing the hero animation, counter section, doctor bios, procedure pages, and patient transformation galleries in sequence.

Doctor Quote Section

A full-bleed teal section anchors the page with humanity. The founder's quote sets a tone that no credential list can — that this practice treats people, not just teeth.

“It's not just about dental. We're family here… I feel if you get interested in a patient's life, you get to understand the patient and you can better treat the patient.”

— Dr. John D. Meola

Before / After Gallery

Patient transformation galleries are woven throughout the site at key scroll moments. High-contrast black backgrounds isolate the smile so results are undeniable.

Before and after smile transformation

The Challenge

Boston is one of the most competitive dental markets in the U.S. The practice needed a site that could justify premium pricing, surface the doctors' elite credentials, and convert high-intent patients — all without feeling clinical or cold.

The Approach

I led with social proof — the Celtics and Patriots credential cycles through the hero where it can't be missed. Animated counters turn dry stats into a visual argument. The Harvard pedigree, celebrity clientele, and LEED certification each get their own moment so the value stack builds with every scroll.

What I Delivered

  • Multi-image hero with looping credential callouts
  • Scroll-triggered animated stat counters
  • Full-site copy across 15+ sections
  • Before/after patient galleries throughout
  • Team bio pages for all three doctors
  • Full procedure and services architecture

Brand Concept

Boston patients are educated and they do their homework. The site had to answer every trust question before they even thought to ask it — Harvard degrees, celebrity patients, LEED certification, 30 years in the market. Every section is a credential. Every scroll earns more trust.

Dossier · Online

Dispatches

Web copy, service pages, and digital content written for clients across healthcare and wellness.

Dossier · Writing

Field Reports

Feature ArticleNashville Print Magazine
Print · Nashville, TN

Legendary Rock ’n’ Roll Photographer Lynn Goldsmith Opens Her Home for New Art Gallery

Rock mosaic photograph from Lynn Goldsmith's gallery

Named for her iconic pictures of rock ’n’ roll superstars, Rock and Roll Photo Gallery is an immersive viewing experience located in Goldsmith’s home. Pictures of Prince, Keith Richards, and Bob Dylan adorn the walls of her studio, along with her passion projects and one-of-a-kind paintings. Whether you are a homeowner looking to beautify your space, a decorator needing to fill the walls of a new restaurant or an architect building a personalized studio, everything in this gallery has a place in your design.

Goldsmith’s skill for capturing moments beyond the music became immediately apparent as she began photographing iconic artists. But her work became iconic when she decided she wanted to shoot more than just a performance. “I started thinking about people like the Stones and how their work comes from a certain kind of process,” Goldsmith said. “That process involves not just the live performances, but there is a range of things that go into being a successful musical icon and artist.”

Luckily, Goldsmith had the opportunity to photograph artists in her studio and in their everyday lives. She began compiling several years of one artist’s journey to create her rock mosaics. Each piece captures an artist’s life and spirit during and behind the music. “I had the skill set as well as the opportunity to not just photograph in my photo studio,” Goldsmith said. “But to be on the road, to be at home with them and to see their life, so that is what the rock mosaic is about.”

While she is best known for rock ’n’ roll photography, Goldsmith’s creativity knows no bounds. “My mother used to say, ‘Lynn, a jack of all trades, and a master of none,’” Goldsmith joked. “I would say, ‘Thank you, mom, I like to think I’m a master of all trades.’” That moniker holds up. Apart from her rock ’n’ roll photos Goldsmith also turns the camera on herself, creating her dream-like self-portraits. In these images, you will find her in an almost mannequin-like fashion posing as a variety of bizarre characters. In “Thumbelina” she is no taller than a flower, and in “Tea Cup Dreams” she is sleeping amidst a chaotic room full of hanging plates and towering cakes. These surreal settings will send every viewer down the rabbit hole and can add something magical to any space needing a facelift.

“These are all based on what’s real and what’s imagined,” Goldsmith said. All of her self-portrait work can be found on display in the Parthenon. “When I first got to Nashville and I saw the Parthenon I thought it would be a great place to show this work because it’s an unreal environment.”

Due to the uniqueness of all her art, Goldsmith puts incredible thought into ensuring each piece finds the perfect home. She used to own a brick-and-mortar gallery in Aspen, Colo., but wanted a more personal approach with her clients. Now, she keeps her gallery in her home, holding appointments so she can have conversations about each client’s decorating needs and how her art can help elevate a room. She will also visit clients’ homes to custom pick which pieces are the best fit for their space, whether it’s a rock ’n’ roll photograph, a bizarre self-portrait or a commissioned painting. “It needs to be a conversation,” she said.

Goldsmith has traveled with her art all around the world. However, she now thinks Nashville will be her permanent home, thanks to the vibrant art and music scene. “I like to move to a place every 20 years,” Goldsmith said. “That is what I call a pattern interrupt. A place where maybe I know a few people but I don’t know the place. I don’t know the South, and I put myself in a position of fear and struggling, but now that I’m at this stage of my life this is probably the last time. I don’t think I’m leaving.”

Goldsmith’s gallery is truly a sight to behold. With the incredible variety of rock ’n’ roll photographs, abstract paintings, and surreal self-portraits, there is something for everyone at the Rock and Roll Photo Gallery.

Get In Touch

Contact

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Phone

(620) 228-1872